IT'S A MATTER OF
A LITTLE BIT OF OUR STORY
Vergers Paul Jodoin is a family business located in Saint-Jean-Baptiste de Rouville, in Montérégie. Born out of a rich tradition over five generations, the business’ activities focus around apple and fresh juice production and operation of seven different orchards on 600 acres of land.
OUR FAMILY HISTORY
It was in 1901, on the steps of Rougemont’s church, that our great-grandfather, Mr. Jean Baptiste Jodoin, acquired his first orchard. Located on the Chemin de la Petite Caroline in Rougemont, this 35 acre orchard became the family’s place of establishment and was used, at that time, to provide for the family’s needs.
A few years later, it was Ernest Jodoin, Jean Baptiste Jodoin’s son’s turn to officially take over and settle on the Petite Caroline’s orchard, accompanied with his wife, Mme. Alice Brin. Together, they raised a family of seven sons and six daughters. Every child contributed, at one time or another, to maintain and improve the land. The harvested apples were then mainly sold in public markets.
In 1953, one of Ernest’s sons, Paul Jodoin, settled onto land in St-Damase with his wife, Mme. Monique Lavoie. Very involved in the orchard’s progression, they built their first controlled atmosphere warehouse, “an innovation at that time”, to improve the preservation of fresh apples. They then began to commercialize their fruit, selling directly to grocery stores. By the time of their retirement, they had become major players in the sale of fresh apples.
In 1987, Monique and Paul’s three sons, Pierre, Sylvain, and François Jodoin, carried the torch of the family business, establishing the fourth generation to continue harvesting and selling fresh apples. In 1993, building off their parents’ momentum, the Jodoin brothers began the production of fresh and authentic apple juice, under the brand Tradition–success was instant! Encouraged by feedback from their clients, many other flavours were created and commercialised.
Today, Vergers Jodoin has secured a significant place in the fresh juice and apple market in Quebec. To the initial 35 acres of orchard on the Petite Caroline were added many other orchards in the region, and the apple production now spans about 600 acres of land. The three brothers still actively work in the business and are working towards establishing the fifth generation.
“We are very optimistic in regards to the integration of the fifth generation. They will surely bring new ideas, but they will still keep our fundamental values.”
Jean-Baptiste Jodoin and his wife, transferring apples for sale in barrels. The barrels would be transported by boat from Mont-Saint-Hilaire to Rivière-du-Loup.
Mr. Ernest Jodoin, his wife Alice Brin and their children, busy sorting apples for merchants.
The family of Ernest Jodoin and Alice Brin, at work picking apples.
Monique Lavoie and Paul Jodoin getting settled into their first home located on Rang du Cordon at Saint-Jean-Baptiste. A few years later they would become founders of Vergers Paul Jodoin Inc.
A new generation is coming in, along with a new logo. Purchase of Vergers Paul Jodoin Inc. by Pierre, Sylvain and François Jodoin.
Pierre and François Jodoin, working in one of our orchards.
Our juices are first sold in stores.
Installation of new juice reservoirs in our new production plant.
Monique Lavoie, mother of Pierre, Sylvain, and François, proud of a great apple harvest.
Apple packing operation.
One of our new dwarf apple tree orchards.
With Minister Jean-Pierre Blackburn, inauguration of our new environmentally friendly pressing equipment, beginning of apple pulp transformation, and launching of our new water treatment plant. From left to right, Sylvain Jodoin, François Jodoin, Jean-Pierre Blackburn, Pierre Jodoin and Alexandre Jodoin.
Purchase of Moût de POM company and Bennett’s brand.
New apple harvesting equipment.
The apple harvest in full swing.